We often have folks ask us if they should build an app. After all, this is exactly the type of work that we do at Steamclock. How could we say no?

We often say no.

You’d be surprised just how often we tell people that they don’t need a mobile app. You might not be surprised at how surprised people are when they hear this.

Of course, some companies can justify building a great app. And we like working with them! So we had some fun building an only-slightly-snarky checklist. An inventory of items to consider when you’re asking the question of our times: Should you build a mobile app? (The answer may surprise you.)