Map of the Internet

Visualizing the internet in 3D.

Designed

UI / UX

Developed

iOS & Android Native

Shipped

Over 100,000 downloads

Peer 1 Hosting wanted to launch an interactive, cross-platform, 3D map of the internet – in 3 months.

How do you map the internet?

The goal was to build a striking experience: interactive, beautiful, and worthy of press attention. To get there, we needed data – and lots of it. Enter data scientist Jeff Johnston, an expert at interpreting data supplied by CAIDA, the organization that monitors internet traffic. With that data – and a healthy helping of math – we had a wealth of raw information about how the internet worked.

The next step was turning that into something people could engage with. We started by building a cross-platform engine for exploring tens of thousands of internet nodes, beautifully bringing the data to life. Since a delightful user interface was a key requirement, we then built a platform-specific native UI on top of the visualization. The result: a seamless experience on iPhone, iPad, and Android.

First demo, then iteration.

Excited by the success of the initial prototype, we were given the mandate to add more interactivity and "flair". We designed a more striking UI, added live data to the mobile apps. Then we built a way to visualize the rapid growth of the internet over the years, and designed a search and colour coding scheme key nodes. Next, we implemented a fun “you are here” feature so users could identify their location on the vast space of the internet.

To top it all off, we added a traceroute function, which mapped the sometimes-surprising path between your current network and any other network on the graph. This meant taking on a fully custom traceroute implementation in C++ – sometimes a magic moment takes a bit of elbow grease.

Network World

Peer 1 "Map of the Internet" apps gets a Gearhead rating of 5 out of 5! Outstanding!

GigaOM

This isn’t an app you’d use every day, but it is a beautiful way to show someone what the internet looks like.

CNN Money

This fascinating app represents the Internet and highlights its different aspects.

The internet map hits the internet.

It’s not every day your app is featured on CNN. With over 100,000 downloads and an average rating of almost 5 stars, the Map of the Internet was well loved. Getting attention was the goal, and we met it. Peer 1 was soon acquired, and the app later went “out of print”. When that happened we got a surge of fan mail. Folks wrote in from around the world, asking for information on the data, and permission to use the visuals in other work.

As a result, we worked with Cogeco Peer 1 to open source the code. In fact, the Map of the Internet was later used in both a science textbook and an exhibit at London’s Science Museum. Not too shabby for a project that started out as just an ambitious goal and a mountain of data.

Fantastic response and a great project. And an even better team to pull it all off!

Rajan Sodhi - Peer 1 Network

Like what you see? Let's work together →